QR (Quick Response) Coding

 

Already massive in Japan since its inception in the early 2000’s and big in America, Europe has yet to fully appreciate the power of this two-dimensional barcode, which when scanned using a smartphone app, directs the user straight to the intended web page instantly. No longer do you need to type out lengthy website addresses in your browser.

Surveys have found that the inquisitive smartphone user will scan QR codes that have no other information to tell them where it will take them.

The great thing about QR codes is that you can put them anywhere. The simple black and white images can be printed on anything – business cards, brochures, menus, poster, promotional merchandise, etc.

To give you one example of the benefits of a QR coder to individuals or businesses, a property for sale. Imagine a prospective buyer looking around a specific that they like, they see a private ‘for sale’ board with a telephone number or a real estate agent’s ‘for sale’ board with a website address. If you were to add a QR code to the ‘for sale’ board which links directly to the webpage for that specific property, the prospective buyer could scan the QR code whilst looking at the external features and immediately have access to the property details and internal images.

Costa Blanca Marketing would be pleased to discuss your requirement, whether you are an individual or a business.

The application for QR codes is endless.